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From the makers of Catwalk Queen

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Shiny Style

David Beckham to be new face of Emporio Armani underwear

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David Beckham's incredibly hot with his clothes on or off, (Ok, maybe a little hotter without!) so I can't wait to see pictures posted everywhere of him in his underwear! The world's hottest soccer player is giving his fashionista wife a run for her money--he's now signed with Armani to be the new global face of Emporio Armani underwear. And we'll actually be seeing the ads in person, as the line will finally be launching in the U.S. in February, exclusively at Bloomingdale's and Macy's department stores. Beckham began shooting the ad campaign last week in Los Angeles, which will premiere in fashion magazines around the world in January.

You'll be able to find a brief (Ha! Sorry, no pun intended...) selection of the underwear line at Emporio Armani stores in the U.S. in December. And in January, it will be available online at Macys.com and Bloomingdales.com, as well as the Emporio Armani Web site. In February (just in time for Valentine's Day for my hunny?), the underwear line will be featured in 161 Macy's and Bloomingdale's stores across the U.S.

However, this isn't the first time David Beckham and Armani have worked together. When Beckham played soccer in Manchester, England in 2002, Armani worked with him to design the team's wardrobe and the two became friendly--and how glad we are!

[Images: Getty]

[Source: WWD]

Posted by Jackie Wells on November 12, 2007 in Celebrity Style, Department Stores, Designer Fashions, Fashion News, Models, New Fashions | Permalink

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Comments

i love ,davidbeckham i love seeing him wearing anything.as ive seen n found that he;s one off the fashionable soccer in the world.i keep on collecting his pic;s as hes one of my favourite icon .and wanna wish him all the best in evey thing he do.i love beckham......do not forget me when you pray?

Posted by: ryan_singsit | November 20, 2007 11:07 AM

Being a fan;s of Beckham i wanted him to be one of the most faithfully husband in the world .i appreciate him,,,for well being of dedicated husband.nAnd i like him to be the most sexiest man alive onearth.

Posted by: cinderella | November 20, 2007 11:15 AM

I love David specially when he is with victoria.. He's Hot!!!

Posted by: RAffy | February 26, 2008 10:07 AM

i like beckahm you are beautiful

perfect...!!!

niti_boy56@hotmail.com my add :D:D

Posted by: granit | April 4, 2008 7:20 AM

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