Net-a-Porter’s Runway by Designer a new way to shop

By Andrea Thatcher on November 9th, 2007 0 comments yet. Be the First

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Net-a-Porter has a new feature called Runway by Designer that’s basically like being able to click and shop on Style.com. You pick a designer’s runway, like Burberry Prorsum above, and Net-a-Porter gives you pictures of the looks they have for sale. Not only can you just click to get the shoes or outfit you want, but you also get a nice little rundown on the designer’s trends of the season. For instance you can read about Christopher Bailey’s tough-chic collection and advice to accessories with hard-edged extras when you buy the patent leather coat, $5,225, at far left and register for an update when the sandals come in stock. If you’ve got the budget, this could revolutionize how you shop the runway.

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