Project Runway fashions to be sold on Bluefly

By Andrea Thatcher on November 7th, 2007 0 comments yet. Be the First

PR%204.jpg

The fourth season of Project Runway premieres Nov. 14 and we’re ready! And with Bluefly.com as the exclusive retail sponsor, we can expect some more focus on how to integrate the show’s fashions into our own wardrobes. WWD reports that Bluefly will offer a “Get the Look” segment that helps shoppers find pieces similar to those features on the show. While we’ve seen what CoverGirl has done to America’s Next Top Model over the years, we’ll trust Project Runway to keep the relationship more low key and less in-your-face with its product plugs. In addition to the advertising during the season, Bluefly will give the season four winner the opportunity to sell their clothes on the site.

Join Shiny Style on Facebook for exclusive competitions and gossip



©2010 Shiny Digital Privacy Policy
Join Shiny Style on Facebook for exclusive competitions and gossip