Louis Vuitton to advertise on TV
When you run to the kitchen during commercial breaks this February, you might not only be missing the run-of-the-mill Hamburger Helper and Macy's sale advertisements - but new ads for luxury goods retailer Louis Vuitton.
The ads, dreamed up by the Ogilvy & Mather agency, with Christian Reuilly as creative director and Bruno Aveillan as director, will break February 15. They're set to run on select cable and satellite channels, and also on movie screens.
After the dancing popcorn asks you to silence your cell phone you may be treated to a Louis Vuitton spot in "high-end theaters in the best neighborhoods" according to LV's head of communications Antoine Arnault.
The artistic 90-second spots are titled "Where will life take you?" and carry a message designed to reinforce Vuitton's travel heritage.
"It's trying to express a feeling, and a certain quietude," Arnault told WWD. Footage includes shots from four cities in China as well as in India, Spain and France.
The commercial is a sort of follow-up to the Annie Leibovitz "core values" print campaign that starred unlikely fashion models Mikhail Gorbachev, Catherine Deneuve, André Agassi and Steffi Graf.
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