Via Spiga revamps, launches handbags
If you're a fan of Via Spiga shoes, you've got two reasons to celebrate. One, the brand should become more visible and easier to find as they open new stores. And two, they're luanching a new handbag collection in July.
Four new stores will be opening in New York, Chicago, Los Angeles and San Francisco after the company closed their New York flagship last year to redesign the brand. Then, 150 new boutiques should open around the world in the next five years.
As for the handbags, they will fall under two labels - the more sophisticated Via Spiga with a price point from $44 to $168, and the sportier V Via Spiga selling for $39 to $73.
Look for a dove gray leather tote and a black croc-embossed satchel to be included in the Via Spiga line.
"[The Via Spiga woman] responds to lust and needs to make a fashion statement," Sheri Wilson-Gray, chief marketing officer for the Brown Shoe Company, Via Spiga's parent company, told WWD. "She likes being the maven."
Until your city gets a Via Spiga store of its own, the handbags are expected to sell at the same retailers which carry the brand's shoes - Bloomingdale's, Macy's and Nordstrom.
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