All things “Sex and the City” are grabbing shoppers’ interest right now, and the Cosabella “Sex and the City” lingerie range is no exception.

The Manhattan flagship Bloomingdale’s store will be hosting a launch party Thursday, as part of a week-long lead up to the movie’s big New York premiere.

There will be free foot and body massages by Oasis Day Spa, as well as two screening passes for the motion picture, 100 “Sex and the City” T-shirts, a DJ and gift bags.

Some lingerie retailers have already begun their celebrations with special branded merchandise.

“Cosabella has also created packaging for a glass for cosmopolitans that will have a thong that suits each character’s personality and a fake ice cube with the character’s name,” Cosabella Vice President Ugo Campello told WWD.

As we reported on here, the “Sex and the City” lingerie line includes pieces inspired by each of the four main characters of the show and movie. Shown is a bra from the Carrie-inspired set.

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