New way to shop Gap Inc. stores - one shopping basket for all

I headed to the Banana Republic site to make a birthday suggestion or two to the hubby (love this necklace, sweetie, xoxo thx!) and what was I greeted with but this orange screen telling me about the "new way to shop" Banana Republic, Old Navy, Gap, and Piperlime online.

You can't see it in the picture above, but each site now has tabs at the top allowing you to switch over to one of the other three sites. And all your purchases from all four sites go into one shopping cart. All the sites except Piperlime have a flat $7 shipping rate (for now). Piperlime will still have free shipping.

Shoppers who regularly shop on more than one of the sites will probably save on the flat shipping rate, and the stores will definitely benefit from click-through traffic.

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