We’re headed to the shore on Saturday for the first time this season, so we’ve got sun and sand on our minds.

So we were all about the beach accessories when searching for our Bargain Pick of the Week and we came up with this leopard-print beach towel by Rogan for Target Go International.

Beach towels are just the latest in a littany of seemingly mundane functional objects which now require a designer pedigree to be “cool.” This one definitely has the style to lay near the surf on the trendiest beaches, and it’s only $24.99.