Coincidentally, I was watching a self-created “Life in the Fab Lane” marathon on demand when this preview picture of Kimora Lee Simmons’ Fabulosity line for J.C. Penney popped up on my screen.

“The Fabulosity girl is fun, fashionable and chic, but she doesn’t want to spend her last penny on something to wear,” Simmons said. “This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can’t.”

The polyester, spandex and cotton dress shown illustrated how the line takes the trendy, luxe vibe of Baby Phat but tones down the sexiness for a younger consumer.

The line will include lots of jeans, knit tops, blouses, coats and dresses and will sell for $29 to $108. It’s part of a push to make J.C. Penney a younger, hipper store.

“A few years ago, we were really ‘Mom’s store,’”Liz Sweney, Penney’s executive vice president of women’s, told WWD. “But with all the initiatives over the last few years, we are becoming much more relevant. Many teens really look to us.”

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