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What girl doesn't fantasize about buying a little bit of everything in Barney's? That's the theme of the store's fall catalog, created by Simon Doonan and starring Coco Rocha.
Rocha is photographed as the character Emma, and Emma has a dilemma.
"Making decisions has never been my strong point. When faced with a chocolate eclair or a macaroon, I dither and procrastinate and end up nibbling on both" says Emma.
"The theme is, 'Oh just buy both.' Embedded in there is permission to be a little self-indulgent. It's a bit of glamorous self-indulgence" said Doonan.
"Our goal is to make mailers with iconic, evocative imagery while being inspired by individual style and contemporary culture," art director Lina Kutsovskaya told WWD.
Doonan laments ads where there's "just a logo and a girl looking stunned and staring into the middle distance. People are starved of stories when they look at fashion advertising. We try to be interesting and keep it cheeky. It's what gives us an edge at Barneys."
[Source]
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