Not to be outdone by her co-stars, Audrina Partridge is jumping on board the fashion bandwagon by launching her own denim line.

The reality star has reportedly landed her first endorsement deal, by signing a contract with fashion label Divine Rights of Denim, to not only co-design a collection, but to also be the face of it.

“She has that flavor to her,” said Divine’s director of sales, Angel Shoshan. “She can wear a wife beater and jeans, and she just looks comfortable and hot.”

If true, then she joins The Hills‘s Lauren, Heidi and Whitney in unveiling her own clothing range.

I guess wearing her favourite pair of DRoD jeans (‘Lust’ style, retails US$58) finally paid off for her.