It’s beginning to be par for the course – Calvin Klein creates a commercial, it’s too hot for TV and is banned and gets more attention and buzz than it ever would have on the airwaves.
This time the commercial, above, and admittedly a little NSFW, was even banned from late night cable. But it looks like a toned down version will make it to your TV.
This is the first television commercial for Calvin Klein Jeans since Brooke Shield’s iconic turn as the CK Jeans girl in the ’80s.
The grainy video was shot by Steven Meisel and stars Anna Selezneva, Anna Jagodzinska and Natasha Poly in what can only really be described as a group sex scene. Their Calvins are purely incidental to their bared breasts.
We’re not sure if this is the best way to sell jeans, but it certainly keeps the brand in the public eye with a sexy, cutting-edge image.