Looks like the Luella magazine story was just that – a story.

A front cover starring Jourdan Dunn was even in circulation, but has been confirmed by Handbag.com as a fake.

“The rumours are simply not true. There is no Luella magazine,” a Luella rep said. “We keep telling people that it’s not happening but they run with the story anyway. It just goes to show that people will believe anything that they read.”

[Source]