Who better to launch a sporting collection than Maria Sharapova? I'm sure that's what Cole Haan figured when they cast her as the star of their spring 2009 campaign.
The ads were shot in Malibu by Martyn Thompson, and extends the relationship between Cole Haan and Nike, the maker of their comfort shoe technology.
"The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection," notes Cole Haan Chief Marketing Officer Michael Capiraso. "We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way."
For a pic of a Cole Haan/Nike sport shoe from the collection, keep reading.
"Cole Haan's Sporting Collection offers the right balance of style and function that's perfect with my lifestyle," Sharapova said. "Off court, I want to feel comfortable in what I wear, and polished at the same time. The Sporting Collection lets me do that and still be me."
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