Max Azria went somber and sophisticated with his BCBG line for fall 2009. While there was lots of eveningwear, it wasn’t really the stuff that dance and bar night dresses are made of – BCBG’s usual niche. Beautiful draped velvets and modern silhouettes seemed made for an older customer than BCBG usually designs for. Perhaps Azria’s plan is to shift BCBG a bit upmarket and hold onto the girls who wore the line in their younger days to make room for BCBGeneration’s younger customer.
More pics after the jump.
[Images: Coutorture]
