We’ve seen him gatecrash Milan Fashion Week and do bizarre things in the second row at Stella McCartney‘s Paris show, but until now, we haven’t been sure how this footage was going to come together to create something which could rival Borat in the funny stakes.

By the looks of this trailer, Bruno – the camp journalist from Austria, otherwise known as comedian Sacha Baron Cohen – is going to more than rival it, as he takes on the fashion world, creates carnage backstage at shows and adopts an African baby Madonna-style. Be warned, this isn’t for the faint of heart and an age restriction does apply if you want to watch it.

[via Ain't It Cool]