“Fashion Targets Summer Fridays” breast cancer campaign

By Kimberley Foster on June 22nd, 2009 2 comments

Models including Lily Donaldson and Lily Cole have put their faces to a new breast cancer awareness campaign “Fashion Targets Summer Fridays (FTBC)”. The initiative encourages us all to buy the Ralph Lauren-designed FTBC polo shirts, and wear them to work on Fridays. They retail for $55 each and are available from Net-a-porter. Proceeds from the T-shirts will go towards Susan G. Komen for the Cure and other FTBC-supported organizations. So, what are you waiting for? Grab yourself a Ralph Lauren polo and help the cause.

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Category: Designer Fashions, Fashion News, Tops
Tags: breast cancer, campaign, fashion targets summer fridays, Lily Cole, Lily Donaldson, model, polo shirts, Ralph Lauren, t-shirts
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chris

this is not a new model campaign. the photo you have is an existing photo from the FTBC polo shirt launch two years ago
http://twitter.com/Fashionisfab Elyse Jacobs

These polos are adorable!! I know everyone in my office will be excited to dress down, and I couldn’t think of a better cause. I’ll pass along the message.