It looks like it’s all over red rover for Jennifer Lopez’s fashion label, Sweetface in America. The singer is pulling the plug on her contemporary sportswear brand after six years.

“In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” the company said in a statement.

When Jen is planning to relaunch her label is as yet unknown, but it marks the latest blow in her clothing empire. In 2007, the company shut down its JLO brand and replaced it with justsweet to be distributed outside of the U.S. This line was also closed down after only a few seasons. The good news is that Sweetface Fashion Co., her parent company will continue to distribute her brands overseas.