Shopping via your mobile is about to get a whole lot more exciting thanks to the new Net-a-Porter iPhone application. Launched in London yesterday, NET-APP allows you to browse and buy clothing, shoes, handbags and accessories straight from your iPhone or iPod.

It is updated twice a week with the latest products, you can also read the weekly magazine, email friends and add favourite items to a wish list. It is free and available now to download from www.itunes.com/appstore. As if I needed another reason to shop? See a demo above.