I’ve said it before and I’ll say it again, I love Cheryl Cole.

Her style is usually spot on and she’s disgustingly gorgeous.

So it’s hardly come as any surprise that she’s been given the new face of L’Oreal crown, well, it was only a matter of time.

Cheryl joins the likes of other celebrities who have modelled for the brandl including Beyoncé, Linda Evangelista and Jennifer Aniston but she’s the first British woman to grace the brand since Kate Moss in 1998.

She’ll be the face of a hair product called Elvive Full Restore 5, which will hit the shops next month.

Hmm, now we don’t like to judge but we think she may have to sort out her current hair colour before then.

She may be a style queen but that cherry look is really not screaming she’s worth it at the moment.