River Island teams up with celebrities to launch charity T-Shirt line

By Andrea Petrou on September 25th, 2009

river-island-1253807495.jpgAlesha Dixon, Pixie Lott, Kelly Rowland and four-piece band Kid British have teamed up with River Island to create an exclusive range of T shirts for charity, The Trust.

River Island Presents…T’s for The Trust range have been created by River Island Designers and the celebrities all of whom are Prince’s Trust Ambassadors and are said to reflect each star’s personal style.

Pixie Lott said: “My T-shirt dress is everything it should be – cheeky, fun and cool. I’m hoping it will raise a lot of money for The Prince’s Trust as it’s a cause close to my heart”.

The celebrity-inspired designs will go on sale at River Island stores on 11 November, with all profits going to The Trust to help change young lives.

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