Each year London Fashion Week brings with it a flurry of excitement, new trends and regrettably the size zero debate as waif like models strut down the catwalk, looking as though they are need of a good few sandwiches.

Of course, this isn’t a new topic and we only spoke about this a few weeks ago, blaming both magazines and fashion designers alike for the dangerous trend.

However, I’ve just had the pleasure of reading an interview The Telegraph did with UK Vogue Editor Alexandra Shulman, which has changed my perceptions of the magazine industry.

Known for her fierce disagreement of size zero models (although you may not realise this flicking through the pages of Vogue) she has in the past written letters to fashion designers. In a letter wriiten in June, she accused them of supplying magazines with such “minuscule” garments for their photoshoots that they were forced to use models with “jutting bones and no breasts or hips” to fit the clothes.

Although this isn’t news, her interview with the Telegraph showed me how strongly she felt about this topic.

Speaking about her thoughts on size zero models she told the paper: “A couple of people have said yes you’re right, we’re going to do something about it, but I wouldn’t say, in the main, that’s been the response.

“Most people have thought about it and on the whole don’t feel that the sample sizes they produce are too small – they feel that they are reasonable for the job they are meant to do.”

However, she added that she did not think designers would be sending Vogue larger sample sizes for photoshoots for next season’s collections.

It does make me wonder that if a magazine as big and as influential as Vogue can’t change designer’s perceptions, what chance is there that we, the public can.