When we’re shopping for the day, bra fitting isn’t really a priority on our list with many of us more worried more about fitting our bottom into those size 8 trousers rather than bosoms into a bra.

However, Debenhams wants all of that to change. It’s launched a campaign to help us find the ultimate bra for our size and shape. According to the department store bra’s that don’t fir properly can lack support and be uncomfortable. It’s therefore inviting us girls in for a free appointment where specialist fitters will measure you up before asking about your lingerie taste and finding you a perfect set.

And with Christmas fast approaching we think it will make a perfect surprise for your other half.