Any idea what’s going to be hot the season after next? We might be able to make a guess, but in the fashion industry trend forecasting is big business. Now ‘fashion forecasting’ company Stylesignal is using Twitter to guess what the biggest upcoming looks will be. They analyse what we’re twittering about and make a handy chart out of the data to pass on to companies – so if you tweet incessantly about your latest outfit, you could be being watched, and your look could end up in the shops.

Mind you, the style icons we’d most like to dress like probably don’t care about trends, just what suits them – Cheryl Cole is addicted to miniskirts, Agyness loves her Converse, and when has Alexa Chung not worn ankle boots?

We say hit the street style blogs or look out the window of the bus if you want to see the future of fashion, because trends start with people who are just like you and me, only a bit braver. Spot them and you’ll beat the fashion forecasters – we’ll leave the science-y trend analysing to the people who do it best. And next time you Twitter about a new, amazingly original way to do your belt up, don’t be surprised if it pops up in Grazia next week.

Source: TechCrunch