We’ve been really excited about seeing Louis Vuitton’s SS2010 campaign ever since we reported that the designer had ditched Madonna in favour of younger model Lara Stone.

And it seems the waiting has paid off. Lara, really gives the brand a completely different look, posing in various outfits amongst grass and leaves and really making it feel fresh and alive. Sorry Madonna but we don’t think this is a look you could have pulled off.

Speaking about the brands new model, Antoine Arnault, Vuitton’s communications director, said: “After two seasons with such a huge star, Marc [Jacobs] decided to take a breather and work with a model – and not just any model. It’s the choice of a new supermodel.”

We can’t wait to see the rest of the images.