It seems to be the day for celebrity endorsements. Not to be out done at the news of Julia Robert’s new title as Lancôme’s new global ambassadress, L’oreal has just announced that it’s recruited Diane Kruger as its worldwide spokeswoman.

The German born actress, whose face “launched a thousand ships” (she played Helen of Troy in case you’re confused), will represent the brand’s new launches in hair care, hair colour and make-up.

Diane said: “It’s a great honour and a huge pleasure to become a Spokesperson for L’Oréal Paris. I admire the brand, not only for the quality and innovation of its products, but also because it represents diversity and excellence across the world, values which are very close to my heart. I am, of course, also delighted to be joining the other L’Oréal Paris Spokespeople, an extremely talented, widely-admired group of people.”

We hope the two latest announcements, featuring the faces, which will launch a thousand brands, don’t spark the next battle of cosmetics. It would be a tight contest.