If you haven’t already noticed we’ve got a lingerie theme going on today, apart from our Global Cool story, which is quite the opposite but, we’ll sure your agree is for a good cause.

So what better way to round up the theme with a sneak preview and video of Sonia Rykiel’s boudoir-inspired lingerie range for H&M.

We might have just got over the huge Jimmy Choo range for the highstreet store, but, as we all know fashion moves on as quickly as your other half when he spots the huge diamond ring you’re ogling at in the jewellers window.

The launch of this range was held last night at Paris’s Grand Palais for an extravagant show to unveil Sonia Rykiel’s the range. And what a launch it was. The fairytale themed show complete with a glittering Eiffel Tower, ferris wheel, swing set and cut-out trees strung with thousands of fairy lights, also featured Lily Cole, who held the reins of a giant moving horse head.

And it seems when the collection launches on Saturday, there may not be the mayhem we reported and timing complaints many of you told us about during the Jimmy Choo launch.

A spokesman for H&M told Grazia: “The Jimmy Choo launch was different because with accessories and shoes we gave people a specific area to try things on and limited numbers of product they could buy, but because this launch is a line of garments we don’t feel this is necessary, so there are no limits on what you can buy or try on.”

We can’t wait. View the video of last nights launch and click on the picture below for a sneak preview of the collection.