Asda launches range of clothing with built in shapewear to eliminate those embarrassing Bridget Jones moments

By Andrea Petrou on January 12th, 2010 0 comments yet. Be the First

Asda shapewear.jpgWe know we’ve covered shapewear quite a bit this year, but unless you know of some miracle diet (email us sharpish if you do please) we know, like us, many of you will still be showing a few signs of that post-Christmas bulge.

So we couldn’t help but tell you about Asda’s new shapewear range with a difference.

Understanding that Bridget Jones moment many of us fear when it comes to big knickers, the supermarket has launched a range of clothing with built-in shapewear, which is said to help give the illusion of a more trim and toned figure by taking an inch and a half off your waist line.

Fiona Lambert, brand director for George said: “There is no need for women to slave away in the gym or diet to achieve the perfect shape.”

And she’s quite right when a range looks as good as this. Choose from a Tummy tamer little black dress (£28) or high-waisted skirt (£16), which we think are far better value than a personal trainer.

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