We thought we wouldn’t have to be bearers of bad news again today (we thought Ugly Betty being axed was enough) but it seems the fashion world has other ideas with news that Balmain won’t be launching a diffusion line.

We were really excited last week when the fashion grapevine went into full swing (we didn’t report on it because we didn’t want to get your hopes up) claiming that the brand was going to launch a lower priced collection. However, it seems as though this is not the case.

A Balmain representative told Vogue: “There is no Balmain lower priced line. What I think you might be referring to is a capsule collection that was prepared for some Parisian retailers.”

If we were texting this story we’d finish it with a ” ” just to show how unhappy we are.