Evans has been the hero for plus sized ladies for a good few years now, and definitely deserves recognition for leading the way in plus size clothing.

However as a pioneer for these fashions its somewhat been left at the wayside as other retailers, such as Asos, which launched its Curve collection last week, breeze into the plus size market. And it’s not just retailers who have been making (a very appreciated) bigger is beautiful storm.

V Magazine dedicated an issue to plus sized models, while last year Glamour used a curvy woman for its cover. Mark Fast also cast size 14 girls to walk in his LFW show

Therefore it’s no surprise that Evans has really stepped up its advertising game. The retailer has enlisted a range of top plus size models including Britney Vecchio, Hayley Morley Amber Tolliver, Peeky and Crystal Renn to front its new campaign. And we love this shot which shows them wearing a selection of this season’s must have jackets.

We really hope these beautiful women can show those teeny tiny “give them a burger” models that bigger is far more attractive.

If you want to see more plus sized models and inspirational celebrities, check out our gallery here.