Take a deep breath ladies because we’ve got some semi naked pictures of Cristiano Ronaldo for you.

We know we concentrate mainly on fashion and female models, but with a male advertising campaign like this we couldn’t resist publishing some snaps, and technically it’s still fashion.

The footballer has taken over from where David Beckham left off and shows off some serious muscles for Armani’s 2010 underwear.

Ronaldo said: “Giorgio Armani is a legend in the fashion world and I have long been a fan of his work.

“I am very pleased with the pictures we have done together – they are certainly striking and are full of attitude and a spirit I can relate to.”

We’re very pleased with the pictures too Mr Ronaldo.

Click on the picture below to view more photos.