It seems that photographing models in gardens for SS2010 has become the style du jour.

Louis Vuitton started this trend getting model Lara Stone to pose in various garden shots for its upcoming campaign and the first glimpse of the new Fendi campaign shows this design house is following.

However, unlike many brands who have opted for celebrities to front their campaigns (we’re talking to you D&G) Fendi has gone down the traditional route hiring polish beauty Anja Rubik.

We think she strikes a gorgeous look in one of the first pictures shot by Karl Lagerfeld and we can’t wait to get our hands on the rest.