It was way back in October when we reported that Megan Fox had replaced Victoria Beckham as the face of Armani’s SS2010 underwear range.

Even then we knew these pictures would be sizzling, and now we’ve seen them, we know we were right (don’t you just love that?).

However instead of the sexy shoot we were expecting, these ads show a far more demure side to Megan, who poses in one of the shots in a cute black and white stripped set. We can’t wait to see the rest of them.

“Megan is young and sexy and has a lot of spirit. Both Emporio Armani Underwear and Armani Jeans are all about a youthful attitude, making her the perfect choice for the collections,” said Giorgio Armani.