We gave you a first glimpse of Pringle’s SS2010 campaign staring Tilda Swinton and now we’ve got our hands on the promotional video too.

Despite our hopes that the campaign would be fun, the video says a different story, it features Tilda walking across the beautiful Scottish landscape and ending up in a cave wearing different outfits.

And although its not fun, it’s laid back, depicted by Tilda’s lack of footwear, and just a tad eerie. However it does make for riveting watching and the cinematography is amazing.

Watch it below and tell us if you agree.

As you know, many designers are now picking up celebrities to front their campaigns. This has led to many sultry shots, think Emma Watson for Burberry and Madonna for D&G, and while we don’t have a problem with this, it’s always nice to have a bit of a change.

Cue Pringle’s new SS2010 campaign. Although the brand has gone for an actress, it’s decided to pick Tilda Swinton who is well known for her sense of humour and fun.

The actress who played the ice queen in the Lion, witch and the Wardrobe apparently went “wild” at the shoot photographed by Ryan McGinley and if this picture is anything to go by we can’t wait to see the rest of this fun campaign.