Archive for January, 2010

Ad campaigns, Fashion News

Fashion brand St. John drops Angelina Jolie in favour of Karen Elson

By Andrea Petrou on January 8th, 2010

Karen.jpg

She may have been voted as the woman many of us would like to look like in a Superdrug poll, but the year seems to be going downhill fast for Angelina Jolie.

According to WWD, the actress has been dropped from luxury fashion label St.John in favour of red head model Karen Elson (left).

Glenn McMahon, chief executive officer at St.Johns, said Ms Pitt “overshadowed the brand.”

He added: “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

Although Angelina has been fronting the brand for a good few years it seems the partnership between her and the company has always been a little bit rocky.

Back in 2007 two new designs were said to have been made especially for the actress following claims that she was unhappy with some of the current designs she was contractually meant to wear to events.

We think the phrase “shot yourself in the foot” may ring true here Ange.



Celebrity Style, Events, Fashion News

Celebs dress up for The People’s Choice Awards

By Andrea Petrou on January 7th, 2010

Celebs turned out in force for the first awards evening of 2010 and The People’s Choice Awards held at the Nokia Theatre last night did not disappoint, giving us the drama and fashion sites you would expect from such a star studded bash.

Although Mariah Carey looked a vision in her white mermaid style dress, the diva didn’t do so well when it came to taking the stage to accept her Favorite R&B Singer award. She was claimed to stumble and waffle for a good few minutes before being helped off the stage by her hubby.

PEOPLES CHOICE AWARDS 2010

However other celebs caught our eye for the right reasons. Sandra Bullock wowed the crowd with a gold brocade Vivienne Westwood frock, which she teamed up with Brian Atwood heels. Taylor Swift also looked her usual stunning self in a gorgeous white beaded dress.

PEOPLES CHOICE AWARDS 2010

Also making an appearance were Jessica Alba in Antonio Berardi, and Diane Kruger in Hervé Léger. We can’t wait to see what the other events of the year hold for the fashion world.

PEOPLES CHOICE AWARDS 2010

[Images: Picapp]



Ad campaigns, Features, Gallery

Gallery: A timeline of fashion adverts dating right back to the 1700s

By Andrea Petrou on January 7th, 2010

From as far back as we can remember clothing ads have always featured beautiful models and most recently celebrities and over the past few months we’ve covered a range of ad campaigns featuring these.

However, it got us wondering what people used to do to promote their clothing and brands way back when the words “celebrity” and “models”, along with cameras hadn’t even been invented.

We therefore decided to do a bit of research into the world of clothing adverts dating right back to the 1700s (yes fashion has been going all the way from then, and perhaps beyond) to now and have put together a time-lined gallery of some of them.

We’re sure you’ll be as surprised as we were by some of these vintage ads.

Click on the picture below to begin the gallery



Beauty, Designer Fashions, Designers

Chanel launches transfer tattoo set for SS2010

By Andrea Petrou on January 7th, 2010

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I’ve wanted a tattoo for a good few years now but I’ve chickened out several times because I’m scared of the pain, and that I’ll regret it later on.

However, it seems body paints and transfer tatts are going to be big this year with many designers including Rodarte, Jean Paul Gaultier and Chanel using them on their Spring/Summer catwalks.

We’ve so far steered away from the transfer and henna types of tattoos due to the limited and tacky options associated with them, so we panicked a bit when we heard about this new trend. However, Chanel has come to the rescue.

It’s launching the bangle, bead and floral designs, which it’s models wore on the catwalks to give us girls a fighting fashion chance when it comes to transfers.

It’s Les Trompe L’œil de Chanel, set of 55 individual tattoos, which cost a not so bad £49, will be available from March.



Fashion News, jewelry

Dogeared launches Sex and The City 2 necklaces

By Andrea Petrou on January 7th, 2010

Sex and the City Necklaces.jpg

The frenzy surrounding Sex and The City 2 has well and truly begun. Earlier this week we published the official trailer, which made us all giddy with excitement, and it seems other companies are also jumping on the bandwagon.

One such brand is American company Dogeared, which has just launched a range of cute necklaces inspired by Carrie’s and the rest of the characters’ most memorable quotes.

These include charms such as a diamond, stiletto, and the Eiffel tower, on gold or silver chains, which come attached to cards featuring quotes like “I’ve been dating since I was 15. I’m exhausted! Where is he?” and “I’m not afraid of heights.”

Although they might not bag you that Mr Big, We think these kitsch pieces of jewellery, which come wrapped in a black and pink satin pouch, are a perfect gift for a BFF or a treat for yourself.

They will be available later on this year from HBO and Dogeared.



Ad campaigns

Salvatore Ferragamo uses original supermodel Claudia Schiffer for its SS2010 campaign

By Andrea Petrou on January 7th, 2010

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With so many celebs, actresses and new models fronting designer’s ad campaigns it’s sometimes hard to ever remember iconic supermodels such as Naomi Campbell and Cindy Crawford.

That is until we spotted Salvatore Ferragamo’s SS2010 campaign. The brand has gone right back to 80s basics opting to use original supermodel Claudia Schiffer for its shoots.

We love the soft and serene 50s styling of the model, who poses for one of the almost angelic pictures, shot by Mario Testino, in this white dress.

Claudia, you may be a little bit older than the rest of the ad campaign faces heard but we think you’ve definitely still got it.



Fashion News, YouTube Watch

ShinyStyle watch: Behind the scenes Burberry SS2010 campaign with Emma Watson

By Andrea Petrou on January 6th, 2010

Earlier today we gave you a preview of Emma Watson’s new (and second) campaign for Burberry, where she poses next to her brother in a range of the brand’s ss2010 products.

The photos are moody and full of attitude, and it made us wonder whether any of the crew and models themselves had any fun during the day. However, we’ve managed to get our hands on a video, which shows how the photos were shot as well as giving a behind the scenes look. After viewing it we can definitely say there was an air of magic on the set.



Fashion News

Hugo Boss launches Facebook competition

By Andrea Petrou on January 6th, 2010

hugo_boss.jpgDo you fancy yourself as a bit of a model? If the answer is yes then we suggest you join up to Hugo Boss’s Facebook page now.

The German designer has launched an online open call on the social networking site for aspiring models to star in its upcoming fashion show as well as to walk the runway during during Berlin Fashion Week, commencing on 21 January .

The brand will then be asking the Facebook Community to vote for their favourite male and female who will be invited to the final casting together with eight more candidates chosen by Hugo Boss.



Ad campaigns, Gossip

First Looks: Georgia May Jagger for Versace SS2010

By Andrea Petrou on January 6th, 2010

Georgia 1.jpg

Last year was a big one for ad campaign announcements.

We saw Lara Stone taking over Madonna’s place for Louis Vuitton and Madonna filling the gap for D&G and we managed to get a sneak peak of both of these last year.

However one shoot we’ve been waiting for ever since we reported about it back in November is Georgia May Jagger’s campaign for Versace and we’re pleased to say it didn’t disappoint.

The campaign shot by Mario Testino, bears a similar resemblance to Lara Stone’s shoot for Louis Vuitton, with Georgia, styled like Brigitte Bardot lying in a range of different poses with different bags.

Georgia 2.jpg



Ad campaigns, Celebrity Style

Emma Watson poses alongside her brother Alex for Burberry’s SS2010 campaign

By Andrea Petrou on January 6th, 2010

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There’s something magic about Emma Watson, and were not talking about her role in Harry Potter. It seems everything she touches, is a success and this time the spell has fallen on her younger brother Alex Watson, who has made his modelling debut in Burberry’s spring ad campaign alongside Emma who will be fronting the brand for the second time.

According WWD, chief creative officer Christopher Bailey met Alex through Emma, and “loved their dynamic, their brother and sister energy,” so he decided to take a chance and use him in the campaign.

We think the brother and sister duo cut striking figures against the 18th-century townhouse theme, and its clear this year’s womens trends are set to continue along the lines of big shoulders.

The campaign also features musicians George Craig and Matt Gilmour, the son of Pink Floyd’s David Gilmour, and Max Hurd, a grandson of Douglas Hurd, Britain’s foreign secretary under British Prime Ministers Margaret Thatcher and John Major.



Features, Footwear, Gallery

Gallery: Wellington boots to help you survive the snowy weather and keep your feet warm during those train delays

By Andrea Petrou on January 6th, 2010

With the snow hitting every part of Britain, getting out and about and into work could prove difficult, especially for those of us who face train cancellations and don’t have the right footwear. Soggy shoes and socks, are after all not a good start to a working day, once you finally get in, or if you just want to bring out your childlike side and start a snowball fight.

In this type of weather the only shoe that will get us through the day is either a snow or ski boot. However we assume many of you won’t want to fork out for these, so we’ve put together a gallery of the next best alternative, and that’s of course the trusty wellington boot.

Yes, we know, many of you haven’t seen one of these since you were a child, unless you were one of those girls who armed yourself with a pair for last years festivals, but these fantastic plastic and rubber shoes will do the job of keeping out that soggy snow, and there are many fashionable ones out there now. Buy a size bigger and double up on those socks for toasty toes.

Click on the picture below to take a look at some of our favourite pairs.



Celebrity Style

Angelina Jolie wins Superdrug’s beauty icon of the decade poll

By Andrea Petrou on January 5th, 2010

Angelina.jpgIt’s finally happened, Cheryl Cole has finally been knocked off the “I want to look like her post,” by equally gorgeous Angelina Jolie.

In a survey of 3000 people by Superdrug Angie was named as the number one celebrity we all aspire to look like. The actress beat off 20 other rivals including Cheryl Cole, Jennifer Aniston, Scarlett Johansson, Keira Knightly, Beyonce Knowles and Kylie Minogue to become the number one beauty icon of the decade.

And we have a sneaky suspicion many of you chose this beauty because, lets face it, we’d all kill to have pouty lips and high cheekbones, which would attract Brad Pitt.

Do you think the prize went to the right celeb or is there someone else you would like to look like. Let us know by leaving your comments below.



Features, YouTube Watch

ShinyStyle watch: Sex and The City 2 trailer

By Andrea Petrou on January 5th, 2010

Take a deep breath ladies, because we’ve got a brand new trailer for this years Sex and The City 2 film.

The clip gives us a tiny glimpse of all the fashion and excitement we’ve been waiting for and we love Sarah Jessica Parker’s white dress in the first scene, which we hope gives a hint of all the fashion delights to come in the film.

We’re already jumping around in our seats.

The film presented by New Line Cinema, in association with Home Box Office, in association with Village Roadshow Pictures will be released worldwide by Warner Bros. Pictures in 2010.



Fashion News, Health

Kings Road Sporting Club launches Yummie Tummie shapewear range

By Andrea Petrou on January 5th, 2010

Yummy.jpgIt was only yesterday that we were talking about how good shapewear is for hiding those post Christmas bumps and therefore thought it only fair that we told you about these new pieces from Kings Road Sporting Club.

The Yummie Tummie collection are said to shave 5lbs of your figure through a unique fat squeezing technology and are claimed to get rid of “that muffin top.”

There is a choice of different options including shorts, which can be worn on their own at the gym, a thong, and a range of strappy tops. We particularly like the leopard print one, which gives a nod to this season’s animal print.

If you’re feeling daring we think its perfect teamed up with a pair of jeans or leggings on a night out. Slimming and fashionable, what more could a girl want?



Celebrity Style, Fashion News, guess where this is from

Get the look: Rihanna’s bandage leggings

By Andrea Petrou on January 5th, 2010

Rihanna leggings.jpgRihanna is well known for her choice of outrageous, yet always stylish outfits and there have been a number of times when we’ve prayed that we could afford just one little item from her huge wardrobe.

Well we’ve been given a very late Christmas present as we’ve just spotted the singer in Topshop leggings (well we said one little item).

The singer, teamed up her trademark shoulder pads and figure hugging PVC pants with the pair of bandage leggings from Topshop Unique to see in the new year, and she’s definitely made ours as a result.

For an every day look team these up with a mini leather skirt or jumper dress.




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