Valentines day is looming in the background and many of us will be out buying a range of lingerie to impress our other halves on the official day of romance.

Although we’ll be bringing you lingerie galleries and reviews next week in the lead up to the day we couldn’t wait to tell you about Rigby and Peller’s new range.

The company has just announced that it is now stocking its first organic cotton line by Huit with the Biotiful Range.

This cotton is grown according to organic farming principles respecting the environment and does not involve any processes harmful to humans and the planet. Natural, breathable, softer and more comfortable, this material is naturally hypoallergenic, making it perfect for sensitive skins.

To respect both the skin and the environment, the ecological dye used is entirely biodegradable and is guaranteed non-toxic.

And the packaging is also consistent with the line as it includes recycled paper tags and huit hangers made of recyclable plastic.

Nicky Clayton, head of buying at Rigby & Peller, said: “This is a beautiful range with impeccable environment & ethical credentials. The cotton is incredibly soft on the skin and so is the perfect everyday range.”