Sarah Jessica Parker has been signed up to help design Halston’s Heritage range.

According to WWD The Sex and The City actress will be the brand’s creative director where she will not only oversee the creative side of things, but also have a share of the profits.

We’re not overly familiar with the brand here at ShinyStyle and we think that’s because since it’s relaunch in 2008, many celebrities and magazines have overlooked it. However, Sarah Jessica Parker is already doing her bit to get Halston’s name out there.

She recently wore a £70 little white dress from the fashion house in the advertising posters for Sex and the City 2.

We can’t wait to see what this brand comes up with in 2010, and we’re pretty sure with SJP leading the way, we won’t see any of the disasters Lindsay Lohan demonstrated in her role as Creative Director for Ungaro.