Are some designers getting sick of celebrities taking up the attention in fashion week catwalk seats? If rumours that Marc Jacobs is not hosting a star studded row of seats at his New York show this week are to believed, then the answer could be yes.

The designer, who always manages to wow us more with his creations, than celebrity bums on seats, told NYMag: ‘I’m not into the celebrity thing . . . like we used to. That’s boring’.

In the past Marc has invited a range of celebs including Posh and Madonna and last year he even turned his attention to Lady Gaga, who was invited because she was performing at the after-party. However, it seems she was the final nail on the celebrity invite coffin as she famously missed his show because she arrived late.

After all the news about how much celebrities are paid to attend these shows, if this trend carries on to other designers there could be hole in their paychecks.