My fun jeans Inbetweener and research articles have taken a serious turn.

After they were published I received many emails from you telling me about all the trouble you’ve been having finding that perfect size.

I didn’t realise this was that much of a problem and affected people so badly, so I called up Asda, who already stock inbetween sizes to see if there was really a demand for these measurements.

Joanne Newbold, a representative for the supermarket told me: “This range is popular. We trailed it just under a year ago and the popularity has led us to expand the range to include different styles and colours.”

This confirmation, plus your comments, has lead us to start a campaign. We want to badger retailers to either stock sizes with an industry wide universal measurement system or to follow Asda’s lead and introduce inbetween sizes.

However, to really make it work we need your help. So we’ve started the campaign off with a small survey, which we can take to retailers to show them that we mean business.

Click on the link below to fill in the questionaire and please spread the word.