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Stella McCartney uses old and new for her SS2010 campaign

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Stella and Natalie.jpg

We've known for a while that Stella McCartney was a genius (you only have to look at her designs to see it). However, just when we thought she couldn't get anymore creative, she's wowed us all over again.

For her new spring/summer 2010 campaign the designer has incorporated a picture of her old pet dalmatian, which was taken by her mother in 1976, with the clothes from her latest collection modelled by Natalia Vodianova.

Stella said the new campaign was: "Fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action!"

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