Debenhams to be the first highstreet store to use a disabled model

By Andrea Petrou on March 3rd, 2010 0 comments yet. Be the First

Ben De.jpg

Could the stringent modelling rules gradually be being broken down? Not only have we seen a huge array of plus size models on the catwalk (thanks Mark Fast) but it also now seems disabled women are getting a chance to pose in front of the camera too.

In a first for highstreet stores Debenhams has announced it will use 32 year old Shannon Murray who has been confined to a wheelchair, since breaking her neck as a teenager for its display window photography and also online. Joining her in modelling for the ‘Principles by Ben de Lisi’ range will be Kate Fullman, a size 16 model, Tess Montgomery, a petite 5”4 model, and Tokumbo Daniel, a size 10 model.

Michael Sharp, Debenhams‘ Deputy Chief Executive, said: “We cater for women of all shapes and sizes, young and old, non-disabled and disabled, so we wanted our windows to reflect this choice.”

Could this be the catalyst for more stores to begin using “normal” girls? We really do hope so.

Ben De Lisi image [Nick Ensing/WENN.com].

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