We heart H&M. It’s cheap(ish), kooky, and collaborates with top designers, most recently Jimmy Choo and Sonia Rykiel, creating cheaper ranges for us to get our eager paws on.
But just when we thought the store had done all it could to get us in it’s good books, it’s gone that step further, announcing a range of ethical ventures.

First up is it’s collection of floral and feminine fashion made from sustainable materials including organic and fair trade cotton. However, we hope this collection doesn’t backfire like it’s last ones where the chain was accused of using contaminated cotton for it’s organic ranges.
Ann-Sofie Johansson, Head of Design at H&M said: “We are extremely proud of our Garden Collection for women, which has organic and recycled materials in every single garment.

“The mix of floral prints and khaki classics works brilliantly for day to evening wear.”

Continuing the ethical traill the store will also launch its first ever range of skin care with certified organic ingredients. The range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural, organic ingredients and certified by Ecocert – Europe’s biggest certification body for organic and natural cosmetics.

We think a little bit of ethical spending may be in order here.