Yesterday we bought you news of TOMs shoes urging people to go bare foot for charity, and now it seems Gisele Bündchen is too using her footwear designing skills for a good cause.

The model who launched her latest flip-flop line, Ipanema, in collaboration with Brazil’s largest shoe company, Grendene, in Paris yesterday, said the collection, which is her eighth with the company, was inspired by ocean and sea life.

“Nature is very close to my heart, and it is important for me that people who buy my flip-flops are made aware of the environment,” she told WWD.

She added a portion of the proceeds from the collection would go to a project that reintroduces turtle hatchlings into the sea.

Altogether now….awwww.