Jil Sander to create cheaper fashion line

By Andrea Petrou on April 12th, 2010 0 comments yet. Be the First

Jil Sander.jpg

It’s good news for those of us still feeling the fashion pinch in our wallets with the news that Jil Sander will be launching a brand new, lower priced line.

According to WWD, the new collection – Jil Sander Navy – which has been designed by Raf Simons, will be available next spring. It’s said to include casual items such as t-shirts, jumpers and a range of accessories.

Alessandro Cremonesi, chief executive of Jil Sander, told WWD: “This is a strategic first step to grow the Jil Sander business as we aim to reach out to a vaster clientele. Not only does it address market needs, but it will complement the pre-collections and the runway offering.”

He added that the Navy collection would be targeted at a younger customer

We’re saving from now.

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