Karl Lagerfeld is no stranger to the food industry. Last month he had a salad named after him in a swanky Paris restaurant and now it seems the designer has gone from the bubbly heights of fashion to the fizzy fortunes of erm, Diet Coke.
Mr Lagerfeld has teamed up with Coca-Cola Light in France, where he designed a special aluminium bottle capped in vivid pink and adorned with his unmistakable, emphatic silhouette – dark suit, high collar, jutting ponytail.
And he also shot the ad campaign, which features models Coco Rocha and Lagerfeld regular Baptiste Giacobini.
The ads will hit France on April 28 and we really hope they make a gradual move into the UK too.