Louis Vuitton has had a slap on the wrist by the UK Advertising Standards Authority.
Just a day after the designer gained great acclaim for his Maison store opening, two of his adverts, which show craftsman stitching his leather goods by hand, have been banned over here for “misleading” customers.
The ASA said the ban was because Vuitton’s bags and wallets are made by machine, not by hand. It said although Louis Vuitton provided it with evidence that many ‘hand-crafting techniques’ were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.
“We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine.”
We don’t think this would be something that would stop us from buying the brand, it’s more our overdraft and credit card limits that are to blame for the lack of LV items in our wardrobes.
Has this put you off buying the brand. Leave your comments below and let us know.

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