ASA bans UK Louis Vuitton ads for being misleading

By Andrea Petrou on May 27th, 2010 1 comment

Louis V.jpg

Louis Vuitton has had a slap on the wrist by the UK Advertising Standards Authority.
Just a day after the designer gained great acclaim for his Maison store opening, two of his adverts, which show craftsman stitching his leather goods by hand, have been banned over here for “misleading” customers.

The ASA said the ban was because Vuitton’s bags and wallets are made by machine, not by hand. It said although Louis Vuitton provided it with evidence that many ‘hand-crafting techniques’ were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.

“We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine.”

We don’t think this would be something that would stop us from buying the brand, it’s more our overdraft and credit card limits that are to blame for the lack of LV items in our wardrobes.

Has this put you off buying the brand. Leave your comments below and let us know.

Reblog this post [with Zemanta]
Join Shiny Style on Facebook for exclusive competitions and gossip
  • Benlvlover

    No way has this put me off the brand. i recently bought a monogram leather passport holder from louis vuitton for £155. that may seem a lot of money, but when you look at the items and think about the processes needed to create their features, the prices start too seem not all that unreasonable. when one thinks about the leather dying, leather texturing, personalization, perfect stitching and top quality leather, its easy to understand why the brand is so popular.




©2010 Shiny Digital Privacy Policy
Join Shiny Style on Facebook for exclusive competitions and gossip
Related Posts with Thumbnails