We’ve taken on a little bit of an eco fashion theme this week so we thought it only right to continue this with our next story. This time it’s British and well known eco designer Katharine Hamnet, which is doing her bit for the environment. She’s teamed up with online boutique Yoox.com to create a range of eco-friendly beachwear.

Save The Sea is an ethical and environmental luxury beach collection inspired by the golden age of glamour, named after 1950s bomb shells. As a tribute to the sea, the rigorously-sourced collection is composed of 14 styles, 50s-style one-piece swimsuits, bikinis, cover-ups, swimsuits for him and also beach towels as well as handmade oversized fabric beach totes, in different colours, playful polka-dot and stripes patterns, all with the slogan “Save the Sea”. All items are made with sustainable fabrics, organic cotton and with a minimal amount of recyclable polyester.

Katharine Hamnett siad: “I have called this collection Save The Sea as the sea that we all love, is dying due to the impact of human activities such as oil spill, sewage dumping, industrial pollution, agriculture chemical fertilizers and pesticide run-off, lack of fish stock management, over fishing, pirate fishing which can possibly lead to the extinction of species including the blue fin tuna.

“Acidification of the sea due to over absorption of carbon dioxide which can lead to the extinction of the corals, death of the sea, and ultimately the extinction of life on earth. It’s important as consumers and voters that we all know the facts, so that we can do what is needed to save it. Take action you can make the difference.”

A percentage of the retail price of the collection goes to help farmers in West Africa through the “Fashioning a Better Future” project set up by Katharine Hamnett and run by the Organic Exchange, a registered U.S. charity.