Australian super-beauty Elle Macpherson upset animal rights activists worldwide by revealing, in an interview conducted via Twitter, that she uses a banned Chinese beauty supplement made out of powdered rhino’s horn. This clumsy confession left animal protection charities and organisations gobsmacked – Nicola Beynon of the Humane Society International condemned her behavior, describing Elle’s use of the medicine as “reprehensible”.

Elle has since made a public statement of apology, saying that she has “never knowingly consumed or encouraged the consumption of any products which contain material derived from endangered species”. Time will tell if she can win over those that she’s offended, but it looks like she’s in the dog house for now.

Maybe ditch the rhino horns and stick to more traditional beauty methods from now Elle, i.e. Boots moisturiser and toothpaste on your spots. You’ll be forgiven – you’ll just have to make this years Britain Next Top Model really good.