Pale has become the new “tanned” with many of us shunning the orange streaky look in favour for our natural glow. Previous icons such as orangutan Katie Price and streaky Paris Hilton have been replaced with pale natural beauties including Nicola Roberts, who today launched her new make-up range, Dainty Doll, for girls with fair complexions at Harrods today.

The Girls Aloud starlet, looked gorgeous in a cute “Doll” motif tee, which she tucked into a pink satin maxi skirt. She finished her look with striking red lips and and eye make-up.

‘The reason behind me doing this is because I had a point of difference and that was because of the pale skin and it was something I obviously felt really passionate about,’ the Girls Aloud singer told Grazia.

‘I was aware that there weren’t many make up brands that catered for women for extra pale skin so I feel proud that I’ve been the person to do it.’