By Emily Borrett.
If you’re into fashion then you’re almost certainly familiar with the Montreal-born designer Erdem, whose bewitching A/W 2010 floral silk dresses had the fashion world in a bit of a tizz, with every high street shop worth its’ salt trying in vain to replicate the label’s feminine prints.
So far from Erdem we’ve seen a lot of very pretty tea dresses that you could meet the Queen in. You could be forgiven for thinking that his SS2011 collection would be rather too similar, but no, the designer’s stepped up his game. While his now near-iconic florals still have a strong presence in the collection, it’s become a lot subtler – less “little girl at a tea party”, more womanly and delicate. Bold, bright contrasting prints have been swapped for sheer lace fabrics in snowy whites in clean, beautiful shapes that are quite frankly beautiful enough to get married in. It’s a very nostalgic collection – lots of lace, full dancers’ skirts, Peter Pan collars and the kind of old-fashioned, beautiful print that your grandmother would love (and you would covet).
For me, Erdem is a strong contender to be one of the best designers that we’ve seen this year. I’d like to see River Island replicate this.